by Evan Hughes
Most physicians know how they are used by PhRMA to write prescriptions for costly new drugs. From an in-depth article in the Times Sunday Magazine of May 6, 2018, we learn about an outlier company and how it marketed a new expensive pain medication, Subsy. Many drug companies promote their products in similar ways but this company, Insys Therapeutics, took the tactics to a crazy, criminal extreme. I checked on the website GoodRx and found the monthly cost of Subsys to be about $24,000!
You can read some excerpts here: Download The Pain Hustlers by Evan Hughes edt
Dr. John Kapoor became a billionaire from SubsysFull NY Times article.